Red Bull has fired two ‘diversity directors’ who tried to force the company into virtue signaling about Black Lives Matter while also dissolving several ‘culture teams’ who were pressuring Red Bull to take a more aggressive ‘woke’ political stance.
Stefan Kozak, Red Bull’s North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have both left the Austrian drinks company after they tried to create a schism within the business about its supposed “inaction on the Black Lives Matter movement.”
According to the Wall Street Journal, “Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter.”
Citing insiders, the Business Insider reports that the firings were a retaliation against efforts by Kozak and Taylor to create internal tension around “diversity issues” and pressure the company to make more diversity hires.
Red Bull also “cut or dissolved entertainment and culture teams in Canada, the UK, and Austria and canceled most of its major cultural events.” According to employees, these “culture teams” were “the most vocal about racial justice matters” and were therefore fired as a punishment for trying to force Red Bull into a political direction it didn’t want to take.
“Red Bull has just shown the way forward for all who want to prevent a total Marxist-style takeover of business and government in America,” comments Revolver News.
“There is no appeasing these people, the only way forward is to fire them as quickly as possible, and with no mercy. Err on the side of firing everyone, if need be.”
The firings are unsurprising given that Red Bull is owned by 76-year-old billionaire Dietrich Mateschitz who has previously spoken out against political correctness and showed sympathy for Donald Trump.
In a 2017 interview with Austrian outlet Kleine Zeitung, Mateschitz strongly criticized both the German Chancellor Angela Merkel and the Austrian government for their policies during the 2015 refugee crisis. “None of the people that shout ‘refugees welcome’ or ‘we can do it’ [a quote from German Chancellor Angela Merkel] were preparing their own guest rooms to accommodate refugees“, Mateschitz said back then. The Red Bull CEO, who’s also Austria’s richest person according to Forbes, also criticized the “so-called international elites” and political correctness.
He spoke of the government’s “blindness” regarding the refugees, referring to the crisis as a “wave of immigration” into Europe, claiming that “it was clear from the start that most of the people weren’t refugees, at least not according to the definition of the term in the Geneva Conventions.” He also expressed concerns about the “public servants in Brussels [referring to the European Union] who say that countries with homogeneous cultures should vanish from the face of the earth.”
In summary, Red Bull is both based and red pilled. They’re called Red Bull not Red Bullshit.